Loyalty & Rewards

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The Basics
Use Cases
Map external data that tracks loyalty points, rewards, and referrals to the Zaius schema.
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This documentation refers to beta functionality and may be subject to frequent changes.
Events
To learn more about events, and how to send them to Zaius, refer to the following:
Events
Event Type: loyalty
Event Action
Fields
points_added
previous_loyalty_points_balance
current_loyalty_points_balance
loyalty_change_in_points
points_removed
previous_loyalty_points_balance
current_loyalty_points_balance
loyalty_change_in_points
referral_completed
loyalty_referral_code_id
loyalty_referred_customer_email
referral_link_shared
loyalty_referral_code_id
loyalty_referred_customer_email
tier_earned
previous_loyalty_tier_id
current_loyalty_tier_id
tier_lost
previous_loyalty_tier_id
current_loyalty_tier_id
yotpo_coupon_awarded
yotpo_redemption_id
yotpo_redemption_option_id
yotpo_perk_id
yotpo_coupon_redeemed
yotpo_redemption_id
yotpo_redemption_option_id
yotpo_perk_id
yotpo_coupon_reminder
yotpo_redemption_option_id
yotpo_points_needed
Schema
To learn more about creating Objects, Fields and Relationships and then updating newly created schema, refer to the following:
Broken link
Objects
Object Name
Description
Loyalty Tiers (loyalty_tiers)
Stores data about available Loyalty Tiers that customers can attain via loyal actions.
Loyalty Referral Codes (loyalty_referral_codes)
Stores all available referral codes, metrics on sharing, 
Fields
Events (events)
Field Name
Type
Description
previous_loyalty_tier_id
string
The ID of the tier that the customer was previously associated with.
current_loyalty_tier_id
string
The ID of the tier that the customer is now associated with.
previous_loyalty_points_balance
number
The loyalty points balance of the customer before this event.
current_loyalty_points_balance
number
The loyalty points balance of the customer after this event.
loyalty_change_in_points
number
The total change in loyalty points due to this event.
loyalty_referral_code_id
string
The unique referral code that this event applies to.
loyalty_referred_customer_email
string
The email of the customer that was referred.
Customers (customers)
To learn more about Customers in Zaius, refer to the following:
Customers
Field Name
Type
Description
loyalty_points_balance
number
The number of loyalty points that the customer currently has.
loyalty_referral_code_id
string
The unique Referral Code ID assigned to the customer.
loyalty_tier_id
string
The ID of the Loyalty Tier that the customer is associated with.
loyalty_profile_created_at
ts
The date & time that the customer record was created in the connected loyalty app.
loyalty_profile_updated_at
ts
The date & time that the customer record was last updated in the connected loyalty app.
loyalty_is_enrolled_member
boolean
If true, the customer is currently enrolled in your loyalty program.
Loyalty Tiers (loyalty_tiers)
Field Name
Type
Description
loyalty_tier_id
string
The unique identifier for a Loyalty Tier.
name
string
The name of the Loyalty Tier.
rank
number
The numeric rank of this Loyalty tier relative to other Loyalty Tiers.
required_dollar_spend
number
The amount of dollars required to be spent by a customer to reach this Loyalty Tier.
description
string
A description of this Loyalty Tier.
required_points
number
The number of points required to reach this Loyalty Tier.
required_purchases
number
The number of purchases required to reach this Loyalty Tier.
Loyalty Referral Codes (loyalty_referral_codes)
Field Name
Type
Description
loyalty_referral_code_id
string
The unique referral code assigned to a customer.
total_shares
number
The number of times that this referral code has been shared.
order_conversions_count
number
The number of orders that have resulted from this referral code.
order_conversions_amount
number
The dollar amount of the number of orders that have resulted from this referral code.
expiration_ts
ts
The date & time that the referral code expires, if it does.
is_expired
boolean
Determines whether or not the referral code is expired.
total_clicks
number
The total number of clicks of the shared referral code URL.
referral_url
string
The unique referral code URL.
Relationships
Name
Parent
Child
loyalty_referral_code
events.loyalty_referral_code_id
loyalty_referral_codes.loyalty_referral_code_id
previous_loyalty_tier
events.previous_loyalty_tier_id
loyalty_tiers.loyalty_tier_id
current_loyalty_tier
events.current_loyalty_tier_id
loyalty_tiers.loyalty_tier_id
loyalty_referral_code
customers.loyalty_referral_code_id
loyalty_referral_codes.loyalty_referral_code_id
loyalty_tier
customers.loyalty_tier_id
loyalty_tiers.loyalty_tier_id
Products
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Events
Event Type: loyalty
Schema
Objects
Fields
Relationships