Products
The Products object is a "stateful" object, meaning it stores the current state of your product inventory.
Events & Orders refer to this object to get additional metadata about a product (e.g. price) by utilizing the product_id
Display Name | Field Name | Data Type | Description |
Product ID | product_id | String | The unique identifier for the product. Referenced from Events. |
Display Name | Field Name | Data Type | Description |
Parent Product ID | parent_product_id | Text | A reference to another product in the table that groups the products together |
Name | name | Text | The name of the product displayed to your customers |
Brand | brand | Text | The brand of the product |
SKU | sku | Text | The unique SKU of the product |
UPC | upc | Text | The unique UPC of the product |
Image URL | image_url | Text | The URL path to the product's image (including the protocol) |
Price | price | Number | The price of the product |
Quantity | custom field | Number | The available inventory in stock for the product. This is created as a custom field in your Zaius account |
Product URL | custom field | Text | The URL path (including the protocol) to the product's detail page, or a handle or key that can be consistently formed into the URL for all products |
Create additional custom fields for key attributes that you may want to make available for reporting, filtering in emails, or displaying in content.
The product-to-parent product relationship is a self-referential hierarchy. The parent product ID refers to the product id of another record on the product table. Within the Zaius app, there is reporting on parent product names, id, images, etc, as well as the ability to bring these parent products dynamically into emails based on qualifying products. These parent product values are set by querying for the product id that is referred to in the parent product id field of a target product. A parent product name, for example, is the name field in the product record with the same id referenced as the parent product id on the child record. The highest level parent in the hierarchy should reference its own product id as the parent product id. As a best practice, parent product ids should reference actual products that are included on the product object.
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product | detail | 123 |
product | add_to_cart | 123 |
product | remove_from_cart | 123 |
product | add_to_wishlist | 123 |
product | remove_from_wishlist | 123 |
The Products object contains the current state of your product inventory, it does not store historical information about the product. Common reasons to update the Products object:
Updating Inventory
Updated Product Images
Release of New Products
There are a number of methods to update the Products object:
Updates to the Products object should adhere to the schema defined above.
