orderand one of the following event actions:
return- a customer has returned some or all of the items in an order and been refunded.
refund- a customer has been issued a refund for a given order. Semantically, refunds are treated the same as returns in Zaius (e.g., negative impact on revenue). You can use either. Use both if you want to distinguish between inventory being returned to you (a return) and just money being issued to the original purchaser (a refund). If inventory is returned and money is issued back to the purchaser, Zaius recommends using the 'return' order action.
cancel- a customer has canceled their order. The order purchase and cancel events remain in Zaius (e.g., on the customer profile page, and for segmentation), and revenue is negatively impacted, but the order no longer figures in to determining the customer's lifecycle. This is in contrast to returns and refunds, where the order still counts in determining the order count, and thus lifecycle, for a customer.
cancelbehave as above. However, the action on the order can be customized to your business. These custom statuses are treated as below: