Events
Events describe Customer actions. Events are composed of a Type, Action and additional metadata via fields on the event.
The Event Type is a categorical name associated with the event.
The Event Action is the activity a user did within that event type.
For example, order and product are Event Types while purchase, return, add_to_cart, detail would be actions.
At minimum, events require an event type and an identifier to associate the event with a customer.
Zaius has two types of events: Standard & Custom.
Standard Events are events that have a pre-defined event type/action and expected by Zaius to be accompanied with certain fields. The usage of these events makes the usage of Zaius simpler for common use cases.
For common events, based on use case (e.g. products, orders, ratings, surveys, loyalty, etc), refer to the appropriate use case documentation:
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account | login |
account | logout |
account | register |
account | update |
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pageview | /products/12345 |
The Web SDK will automatically populate the page field when event type is pageview
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navigation | search | cameras |
navigation | sort | ​ |
navigation | filter | ​ |
Custom Events are events that you create the event type/action for and choose what fields to use and/or create.
type | action | venue_name |
venue | visited | TD Garden |
To begin sending events to Zaius, refer to the specific documentation for your platform:
