order
and product
are Event Types while purchase
, return
, add_to_cart
, detail
would be actions.type
action
type
page
page
field when event type is pageview
type
action
search_term
true
, then that is considered customer activity.
What this means is that the event will impact our calculation of Monthly Active Users (MAUs), it also allows us to exclude from certain engagement reporting like Customer Lifecycle when appropriate.true
by default, meaning the event will be assumed to be active.active_event
boolean
active_event
= false
):