Events describe Customer actions. Events are composed of a Type, Action and additional metadata via fields on the event.
The Event Type is a categorical name associated with the event.
The Event Action is the activity a user did within that event type.
productare Event Types while
detailwould be actions.
Zaius has two types of events: Standard & Custom.
Standard Events are events that have a pre-defined event type/action and expected by Zaius to be accompanied with certain fields. The usage of these events makes the usage of Zaius simpler for common use cases.
For common events, based on use case (e.g. products, orders, ratings, surveys, loyalty, etc), refer to the appropriate use case documentation:
Custom Events are events that you create the event type/action for and choose what fields to use and/or create.
To begin sending events to Zaius, refer to the specific documentation for your platform:
This is helpful for events like campaign sends, subscription and support ticket events generated by an agent where the customer wasn't the direct source of the event.
This field allows Zaius to determine if an event was active or not. If it's set to
true, then that is considered customer activity. What this means is that the event will impact our calculation of Monthly Active Users (MAUs), it also allows us to exclude from certain engagement reporting like Customer Lifecycle when appropriate.
Some events, are set to inactive by default (